Whether you’re an executive coach, a leadership coach, a lifestyle coach… any kind of coach. It doesn’t matter. I have some advice for you:
Stop looking for clients who YOU can inspire.
Look for clients who can inspire YOU.
I promise you that once you do this, everything will change for the better.
I wrote last week about how LEARNING how to create clients wasn’t fun and that actually creating clients was the fun part.
The thing is, though – I call it CREATING clients for a reason. As I mentioned previously, whatever role that you’re working in, whether that be as an executive coach, a leadership coach, etc., it doesn’t matter. Even if someone doesn’t inspire you at first glance, if you are willing to set the bar high for who you decide to work with, you can actually draw out a sense of powerful inspiration from whoever might be sitting right in front of you.
This is what I mean when I say that you can quite literally “create” a client.
A while back, I connected with a woman who was mentally in quite bad shape. She suspected her negative thinking might have something to do with it, and after we’d had a chat I invited her to a long coaching session to dig deeper.
It turned out that she was suffering from depression and severe anxiety disorder. Her therapist wanted her to start CBT but explained she was too ill to do so, so she was told to take some pills and wait for it to get better.
She didn’t have a job, didn’t make any money and was constantly arguing with her breadwinning husband.
She would lie in bed until noon, neglecting her small children, and had to choose between either cooking or taking care of laundry, as she couldn’t manage both in the same day.
The poor woman was a wreck, but something in her was fighting to live. She intuitively sensed that taking the drugs would only make her worse, so she threw them away and lied to the therapist to keep receiving her sick benefits. The only thing she wanted was to feel all right so she could take care of her kids and be a good role model for them.
She inspired me to invite her back for a few more sessions. We talked about her victim thinking and how she was creating her reality via thought and how all her stories were really illusions.
I challenged her, she saw the humor about it, and we laughed together. And she felt better – to the point that she said she wanted to see me on a regular basis (and now the therapist said she was way too well to receive CBT). So she asked how we could make that happen and how much it would cost.
We co-created a coaching program – 6 months of biweekly sessions plus phone follow-ups in between. I said it’s $10,000 up front. She had a hunch that it was going to be a lot of money, but I could still hear her jaw drop on the phone.
Now, this is a woman who doesn’t even have $1,000 in the bank, let alone $100 to spare by the end of the month. She has house mortgages, credit card debt, you name it, but I dared to refuse to buy into her story about how she was broke and couldn’t afford it. And then she said “Okay, I don’t have the money right now, but I’m going to get the money. I just don’t know how.”
Because I saw how committed she was to making this work, I offered to coach her on her money-making, without charging for it. So we did that during the winter, and boy did she step up her game! She applied for jobs, called tons of people and got out of her rut.
She had a garage sale, earned $2,000 and sold what was left on eBay to earn a couple of hundred more. In the past she used to be a Tupperware home party sales rep. She said she was quite good at it but had to stop because IT STRESSED HER OUT – another story she was believing (hint: she was just believing her stressful thoughts).
Now guess what, she found the INSPIRATION to create 13 super-home parties in January, drawing on all her contacts and every old trick in her book to make it happen.
She busted her ass.
She cried from the setbacks.
I challenged her again, and she persevered.
Her goal was to make $4,000 before February 1 (I had offered her a payment plan and to put down $4,000 for us to get started). On the night of January 30, I got a text from her: “$5,000” She’d made it!
And she called me the day after to say that she’d actually made more than that and that she wanted to pay me all of it right away and get started with our coaching.
I said great, but do you realize you don’t ‘need’ a coach? Let alone an executive coach?
She said yes but I WANT one.
And I’m telling you, this woman is on fire. She’s the most inspiring person I’ve worked with so far.
She had to wait a few days to collect her sales commissions, and her first payment arrived in my account shortly after. This woman has transformed from victim into owner and is now creating her new life, and it’s beautiful to behold.
So this wasn’t exactly my stereotypical potential high-fee business client. And if I had believed my thinking about her financial ability (her ‘brokeness’) or my thinking about her inability to reinvent herself (her ‘brokenness’), we would both have been screwed.”
Transition Excellence – Providing Inspiration for an Executive Coach
For any executive coach (or otherwise), coaching should never solely be about the money. The important part is seeing through the stories that you’re telling yourself and then seeing through the stories that other people are telling themselves.
Once you accomplish this, you’ll notice that there are clients who are ready to be created, literally everywhere you look.
And Transition Excellence can help you precisely with this.
Transition Excellence is a 100-day, self-paced training program which is led by me and my leadership team which focuses on client creation.
With 13 modules, live weekly group calls with me and my leadership team, a private Facebook group full of the most INCREDIBLE people that you’ll ever meet, and more, Transition Excellence is PERFECT for anybody interested in client creation.
Whether you’re an already established executive coach, you’re just starting out as a coach or you’re looking to transition out of your current position in the corporate world… Transition Excellence is perfect for you.
Already working as an executive coach? Are you working in the coaching industry in a different way? Either way, the ICF has accredited Transition Excellence. You can learn more about the ICF by clicking here.
See you on the other side of Excellence.
P.S. You’re want to become an executive coach, but you’re not sure about how to take your next step. I get it. This is why I’m inviting you to take my Coaching Excellence Scorecard. This quiz will challenge you on the 4 pillars of coaching excellence. There are no right or wrong answers, only areas for improvement and this is where Transition Excellence comes in.
If you’re sitting there thinking, “Hell yes, coaching is definitely for me!” then click the link and book a call with a member of my admissions team today ⏩ Book a Call.
We can’t wait to speak with you.