Transition Excellence

Don’t Be Like Most Life Coaches

It’s said that a young man once wrote to Mozart, “Herr Mozart, I am thinking of writing symphonies. Can you give me any suggestions as to how to get started?” 

Mozart responded, “A symphony is a very complex musical form, perhaps you should begin with some simple lieder and work your way up to a symphony.” 

“But Herr Mozart, you were writing symphonies when you were eight years old.” 

“But I never asked anybody how.”

Most Life Coaches Approach Coaching as if It Is Remedial

Most life coaches base their entire coaching career on the premise that the coach is the leader and expert with all the answers. 

“Do you have a problem? I can fix it.” 

“There’s something wrong. I have the answer.

“Do you need more commitment? I’ll hold you accountable.”

But YOU don’t want to be like most life coaches.

You see, most life coaches are struggling. They make $20K a year or less.

Most life coaches are social coaches, not professional coaches

Most life coaches think getting clients is the “hard part.” They seek more and more information about how to “get” clients. They want more and more information on the latest, newest “magic marketing system.” 

Most life coaches immerse themselves in self-help books. They read the same authors, listen to the same podcasts, attend the same events… 

Most life coaches have never invested significantly in their own coaching. Yet they wonder why they can’t convince their clients to pay for coaching.

Your Real Job as a Life Coach Is…

If you coach high-performing clients, your job is NOT to answer their questions. 

Your real job is to help them upgrade the quality of the questions they are living into.

If you coach high-performing clients, your job is NOT to tell them your powerful insights. 

Your real job is to create the space for their own life-changing insights.

If you coach high-performing clients, your job is NOT to be their friend, to please them or to say what they want to hear.

Your real job is to serve them by hiding nothing and holding nothing back. 

If you coach high-performing clients, your job is NOT to hold them accountable for the goals they say they want.

Your real job is to help them find a mission that’s so damn inspiring, NOTHING will stop them.

A Little Scary Is Good

In a world where the barrier for entry into the coaching profession is so low that you can now get certified as a coach online for free, the barrier to success is huge. 

In a world where anyone can call themselves a coach, it takes a rare coach to show up with a powerful and fearless approach. 

As Daniel Coyle, the author of The Talent Code, once said:

Don’t seek a coach who’s like a courteous waiter. 

Seek a coach who scares you a little. 

Why: It’s easy to confuse pleasure and comfort with actual learning. But truly good coaches are about challenging you to get to the edge of your abilities, time and time again. 

Seek out coaches who are authoritative. Who know their stuff, and who take charge. 

A little scary is good.


Love. Rich

P.S. ALL clients are high-performing clients if you are willing to see them that way.

If you’re interested in learning more about other mistakes life coaches run into and how Transition Excellence can help you avoid them, then I implore you to join our Facebook community, connect with us on LinkedIn, subscribe to our YouTube Channel, and follow us on Instagram.

More To Explore