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Join an elite community of high-performing, high-fee coaches

You’ve already got what it takes; now earn what you’re worth.

Learn the proven framework of Rich Litvin, author of The Prosperous Coach 


If you’re a high performing leader transitioning into coaching, you may be finding it more challenging than you thought.

Any of these sound familiar?
If they do, you’re not alone.

Going from successful executive to prosperous coach isn't easy

It’s no secret that high-performing leaders in the corporate world are burned out and tired. C-suite executives are looking for a way out. 
Coaching is a way to make a great deal of income and a huge impact on your own terms. And be happier!

Yet, statistics indicate that at least 80% of coaches make $20K a year or less... They spend tens of thousands of dollars on coach training, branding and marketing, expensive websites or search engine optimization. And then they get no clients…

The top 4% of coaches consistently make between $200K – $1M a year, coaching extraordinary clients a few days a month. And that’s where WE come together.

Rich Litvin has trained many of the most successful – and exclusive – coaches on the planet. 

All of them came to him with these same struggles, trained with him and left at the top of their new game – coaching. 

Through this work, Rich created, tested and optimized a proven framework based on years of data and outcomes. This framework reliably has coaches walking away empowered, confident and successful with the lifestyle they’d hoped to design when they first got started. 


Transition Excellence

A transformational 6-month coach training program

In this insight-driven, ICF accredited program, you’ll get all the strategies Rich Litvin has used
with his one-on-one high-performing clients for over 15 years. 

You’ll learn the skills, mindsets and strategies needed to create a powerful, profitable coaching

Transform your coaching business with Rich’s proven framework

Unlock the ability to turn your existing experience into a world-class coaching business. Learn extraordinary, exclusive coaching methods to help your clients reach their ‘impossible’ goals. Possess deep confidence in your ability to fearlessly coach people at the top of their game.

Join a community of top-performing elite coaches

Enjoy having your ideas challenged and developed while being supported and encouraged to hold yourself to the highest standard, never settling for mediocrity.

Create high-performing, high-fee clients

Understand your zone of genius and learn to engage it to create the clients you want. Discover the powerful language you need to enroll the most elite, high-fee clients. Have complete clarity on your role, message and value as a coach.

Begin to thrive in uncertain times

Build a clear action plan to create the biggest impact for yourself and your clients. Use a personalized action tracker and assessments to ensure you keep getting results that speak for themselves. Learn to identify possibilities, dream bigger and make those dreams a reality. 

ICF Accredited Training

We have been approved by the ICF for the following hours for Continuing Coach Education Credits (CCE):

Core Competencies: 15 hours
Resource Development: 9 hours

In Transition Excellence, you’ll transform through 
5 core components:


Imagine it’s 3 years from today. You’ve experienced the best 3 years of your life – personally and professionally. What does that vision look like? How can you make that vision a reality? In Transition Excellence, we’ll give you that roadmap.


There’s a framework for creating extraordinary, high-performing, high-fee clients, and there are tools to go along with these strategies. With Rich’s strategy, you’ll create your life. Create your clients. Create your legacy.


In Transition Excellence, you’ll examine what’s slowing down, stopping or getting in the way of you accomplishing your vision. You will shift from the mindset that’s holding you back into a mindset that’s carefully designed to propel you forward.


There are skills you’ll need to master. It takes skill to make a bold proposal, to tell stories, to hear the word “NO,” smile and say, “Next One.” We’ll teach you the specific skills you need to enroll high-performing, high-fee clients for the rest of your life.


If you don’t work on your energy, you can’t make any of the other components happen. But when you do work on your energy, through a targeted framework, your vision for your future becomes a part of your reality.

The Curriculum

Rich designed this 6-month journey using over 20 years of experience with high-performing coaches to give you exactly what you need to step out of the program into a thriving coaching career.

What Our Members Are Saying About Transition Excellence


Here’s everything you get when you enroll in Transition Excellence


Book a Call Now To Speak to Our Team About Transition Excellence

Get all your questions answered & start making the impact you were born to make while transforming your clients’ lives one conversation at a time.

About Rich Litvin

As a lifelong student of human behavior, Rich has extensively researched how the tiniest of shifts in perspective can have the biggest impact on those who are already achieving phenomenal success.

Through his cutting-edge coaching, Rich helps his clients make these tiny shifts that change everything.

A thought leader in the coaching world, Rich is the founder of 4PC – a global community of the top 4% of coaches and leaders worldwide and includes almost 20,000 members and co-author of the highly-acclaimed book ‘The Prosperous Coach’.

Today, Rich runs a highly successful leadership consultancy in both Los Angeles and London. His clients include ultra-successful people (those who you would assume don’t need a coach) who are serious about being at the top of their game – and staying there.

A scientist by training, Rich has a background in Behavioral Physiology and Psychology. He trained to teach at the University of Oxford and has a Master’s degree in Educational Effectiveness & Improvement.

Stories About Rich Litvin


Book a Call Now To Speak With Our Admissions Team About Transition Excellence